{"id":56,"date":"2025-07-30T22:31:33","date_gmt":"2025-07-30T22:31:33","guid":{"rendered":"https:\/\/amanta.com.ec\/blog\/?p=56"},"modified":"2025-10-30T02:45:41","modified_gmt":"2025-10-30T02:45:41","slug":"investigar-sin-dolor-de-cabeza-ni-de-bolsillo","status":"publish","type":"post","link":"https:\/\/amanta.com.ec\/blog\/investigar-sin-dolor-de-cabeza-ni-de-bolsillo\/","title":{"rendered":"Investigar sin dolor de cabeza ni de bolsillo"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"56\" class=\"elementor elementor-56\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a06d74e e-con-full e-flex e-con e-parent\" data-id=\"a06d74e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1650589 elementor-widget elementor-widget-heading\" data-id=\"1650589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u00bfPor qu\u00e9 tantas marcas fracasan? La verdad detr\u00e1s de las decisiones sin datos\u201d<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-15cf3e6 e-flex e-con-boxed e-con e-parent\" data-id=\"15cf3e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ab2d227 elementor-widget elementor-widget-text-editor\" data-id=\"ab2d227\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><strong><span style=\"color: #2638ba;\"><span style=\"color: #ff5eb2;\">2\/3<\/span> Emprendimientos fracasan por decisiones mal informadas<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-556c0db e-flex e-con-boxed e-con e-parent\" data-id=\"556c0db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fecd6fe e-con-full e-flex e-con e-child\" data-id=\"fecd6fe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42f4e91 elementor-widget elementor-widget-image\" data-id=\"42f4e91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/07\/blog1-819x1024.png\" class=\"attachment-large size-large wp-image-57\" alt=\"\" srcset=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/07\/blog1-819x1024.png 819w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/07\/blog1-240x300.png 240w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/07\/blog1-768x960.png 768w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/07\/blog1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-135fc57 e-con-full e-flex e-con e-child\" data-id=\"135fc57\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d71b4a elementor-widget elementor-widget-text-editor\" data-id=\"7d71b4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1132\" data-end=\"1230\">Las estad\u00edsticas no mienten: solo el 6,3% de las empresas en Ecuador invierten en investigaci\u00f3n.<\/p>\n<p data-start=\"1235\" data-end=\"1315\">La mayor\u00eda toma decisiones a ciegas, sin data, confiando solo en su intuici\u00f3n.<\/p>\n<p data-start=\"1320\" data-end=\"1414\">El resultado: errores de marketing, productos que no se venden, inversiones que no retornan.<\/p>\n<p data-start=\"1419\" data-end=\"1462\">Y lo m\u00e1s grave: negocios que no sobreviven.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c90e26b e-flex e-con-boxed e-con e-parent\" data-id=\"c90e26b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6826573 elementor-widget elementor-widget-text-editor\" data-id=\"6826573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><span style=\"color: #ffffff;\">La informaci\u00f3n no es un lujo. Es el seguro de vida de tu marca.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9d6647b e-flex e-con-boxed e-con e-parent\" data-id=\"9d6647b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39e50d4 elementor-widget elementor-widget-text-editor\" data-id=\"39e50d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Abrir locales sin estudiar la zona<\/li>\n<li>Hacer campa\u00f1as sin entender al p\u00fablico<\/li>\n<li>Bajar precios sin conocer la competencia<\/li>\n<li>Perder clientes sin saber por qu\u00e9<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-077740a e-flex e-con-boxed e-con e-parent\" data-id=\"077740a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e068da4 elementor-widget elementor-widget-text-editor\" data-id=\"e068da4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>En AMANTA acompa\u00f1amos a marcas que quieren crecer con claridad.<br data-start=\"2019\" data-end=\"2022\" \/>Si sientes que est\u00e1s decidiendo a ciegas, conversemos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-45d1259 e-flex e-con-boxed e-con e-parent\" data-id=\"45d1259\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-20912fc e-con-full e-flex e-con e-child\" data-id=\"20912fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bd34cf e-con-full e-flex e-con e-child\" data-id=\"1bd34cf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f192d6 elementor-widget elementor-widget-button\" data-id=\"9f192d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/wa.me\/593939498526?text=Hola%20Chris,%20acabo%20de%20leer%20el%20blog%20de%20AMANTA%20y%20me%20interesa%20saber%20m\u00e1s%20sobre%20su%20servicio%20de%20investigaci\u00f3n%20de%20mercado.%20\u00bfPodemos%20conversar?\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Solicitar Asesor\u00eda Gratuita<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-856b688 e-flex e-con-boxed e-con e-parent\" data-id=\"856b688\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b8f3a0 elementor-widget elementor-widget-text-editor\" data-id=\"8b8f3a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Art\u00edculo escrito por Graciela V\u00e9liz<\/p><p>www.lacheli.com<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfPor qu\u00e9 tantas marcas fracasan? La verdad detr\u00e1s de las decisiones sin datos\u201d 2\/3 Emprendimientos fracasan por decisiones mal informadas Las estad\u00edsticas no mienten: solo el 6,3% de las empresas en Ecuador invierten en investigaci\u00f3n. La mayor\u00eda toma decisiones a ciegas, sin data, confiando solo en su intuici\u00f3n. El resultado: errores de marketing, productos que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-56","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/comments?post=56"}],"version-history":[{"count":6,"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":104,"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/posts\/56\/revisions\/104"}],"wp:attachment":[{"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/media?parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/categories?post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/tags?post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}