{"id":30,"date":"2025-07-30T21:17:15","date_gmt":"2025-07-30T21:17:15","guid":{"rendered":"https:\/\/amanta.com.ec\/blog\/home\/"},"modified":"2025-11-20T21:20:53","modified_gmt":"2025-11-20T21:20:53","slug":"home","status":"publish","type":"page","link":"https:\/\/amanta.com.ec\/blog\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30\" class=\"elementor elementor-30\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d03cc1b e-flex e-con-boxed e-con e-parent\" data-id=\"d03cc1b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df946dc elementor-widget elementor-widget-heading\" data-id=\"df946dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Explora nuestros art\u00edculos sobre investigaci\u00f3n de mercado, neuroresearch y estrategias comerciales y de marketing.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6c17441 e-flex e-con-boxed e-con e-parent\" data-id=\"6c17441\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c05596d e-con-full e-flex e-con e-child\" data-id=\"c05596d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa65de0 elementor-widget elementor-widget-image\" data-id=\"aa65de0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/07\/blog1-819x1024.png\" class=\"attachment-large size-large wp-image-57\" alt=\"\" srcset=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/07\/blog1-819x1024.png 819w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/07\/blog1-240x300.png 240w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/07\/blog1-768x960.png 768w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/07\/blog1.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3067a7f e-con-full e-flex e-con e-child\" data-id=\"3067a7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-340854e elementor-widget elementor-widget-text-editor\" data-id=\"340854e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u00bfPor qu\u00e9 tantas marcas fracasan? La verdad detr\u00e1s de las decisiones sin datos&#8230;<\/strong>&nbsp; <a href=\"https:\/\/amanta.com.ec\/blog\/investigar-sin-dolor-de-cabeza-ni-de-bolsillo\/\"><span style=\"color: #2638ba;\">Leer m\u00e1s<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf05de4 e-flex e-con-boxed e-con e-parent\" data-id=\"bf05de4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2da617c e-con-full e-flex e-con e-child\" data-id=\"2da617c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f85bacd elementor-widget elementor-widget-image\" data-id=\"f85bacd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/08\/lo-que-ve-y-lo-que-no-ve-1024x1024.png\" class=\"attachment-large size-large wp-image-84\" alt=\"\" srcset=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/08\/lo-que-ve-y-lo-que-no-ve-1024x1024.png 1024w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/08\/lo-que-ve-y-lo-que-no-ve-300x300.png 300w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/08\/lo-que-ve-y-lo-que-no-ve-150x150.png 150w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/08\/lo-que-ve-y-lo-que-no-ve-768x768.png 768w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/08\/lo-que-ve-y-lo-que-no-ve.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9782408 e-con-full e-flex e-con e-child\" data-id=\"9782408\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06b988d elementor-widget elementor-widget-text-editor\" data-id=\"06b988d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>\u00bfQui\u00e9n roba la atenci\u00f3n en tu anuncio? Lo que descubrimos con el eye tracking<\/strong><strong>&#8230;<\/strong>\u00a0 <a href=\"https:\/\/amanta.com.ec\/blog\/un-estudio-con-eye-tracking-a-390-personas-revelo-que-cuando-los-anuncios-usan-figuras-conocidas-la-atencion-visual-se-va-al-rostro-y-no-a-la-marca-descubre-por-que-y-como-evitarlo-en-tus-campanas\/\"><span style=\"color: #2638ba;\">Leer m\u00e1s<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-91979fb e-flex e-con-boxed e-con e-parent\" data-id=\"91979fb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8b7dfb9 e-con-full e-flex e-con e-child\" data-id=\"8b7dfb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77ef32d elementor-widget elementor-widget-image\" data-id=\"77ef32d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"907\" src=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/10\/respirar-903x1024.jpg\" class=\"attachment-large size-large wp-image-114\" alt=\"\" srcset=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/10\/respirar-903x1024.jpg 903w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/10\/respirar-265x300.jpg 265w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/10\/respirar-768x871.jpg 768w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/10\/respirar-1355x1536.jpg 1355w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/10\/respirar.jpg 1411w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a98a9aa e-con-full e-flex e-con e-child\" data-id=\"a98a9aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc1f80 elementor-widget elementor-widget-text-editor\" data-id=\"dcc1f80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>\u00bfPOR QU\u00c9 RESPIRAR TE HACE MEJOR LIDER? &#8230;<\/strong>\u00a0 <a title=\"Respiracion\" href=\"https:\/\/amanta.com.ec\/blog\/respiracion\/\"><span style=\"color: #2638ba;\">Leer m\u00e1s<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ea89df6 e-flex e-con-boxed e-con e-parent\" data-id=\"ea89df6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-beab1c9 e-con-full e-flex e-con e-child\" data-id=\"beab1c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dea3d11 elementor-widget elementor-widget-image\" data-id=\"dea3d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"520\" height=\"520\" src=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/11\/Seo-520-x-520-px.png\" class=\"attachment-large size-large wp-image-149\" alt=\"\" srcset=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/11\/Seo-520-x-520-px.png 520w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/11\/Seo-520-x-520-px-300x300.png 300w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/11\/Seo-520-x-520-px-150x150.png 150w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6753b6 e-con-full e-flex e-con e-child\" data-id=\"d6753b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a5a3e8 elementor-widget elementor-widget-text-editor\" data-id=\"4a5a3e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>\u00bfC\u00f3mo la IA y el research est\u00e1n cambiando las reglas del marketing digital &#8230;<\/strong>\u00a0 <a title=\"SEO + IA\" href=\"https:\/\/amanta.com.ec\/blog\/seo-ia\/\"><span style=\"color: #2638ba;\">Leer m\u00e1s<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b18fb04 e-flex e-con-boxed e-con e-parent\" data-id=\"b18fb04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0e61b6d e-con-full e-flex e-con e-child\" data-id=\"0e61b6d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6c0fa elementor-widget elementor-widget-image\" data-id=\"6a6c0fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/11\/bdia-1024x1024.png\" class=\"attachment-large size-large wp-image-163\" alt=\"\" srcset=\"https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/11\/bdia-1024x1024.png 1024w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/11\/bdia-300x300.png 300w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/11\/bdia-150x150.png 150w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/11\/bdia-768x768.png 768w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/11\/bdia-1536x1536.png 1536w, https:\/\/amanta.com.ec\/blog\/wp-content\/uploads\/2025\/11\/bdia.png 1654w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-389d94b e-con-full e-flex e-con e-child\" data-id=\"389d94b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3abb50d elementor-widget elementor-widget-text-editor\" data-id=\"3abb50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"1 1 []\"><strong>\u00a0Tendencias del Consumidor 2026\u20132030:\u00a0 &#8230;<\/strong>\u00a0 <a title=\"SEO + IA\" href=\"https:\/\/amanta.com.ec\/blog\/tendencias\"><span style=\"color: #2638ba;\">Leer m\u00e1s<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Explora nuestros art\u00edculos sobre investigaci\u00f3n de mercado, neuroresearch y estrategias comerciales y de marketing. \u00bfPor qu\u00e9 tantas marcas fracasan? La verdad detr\u00e1s de las decisiones sin datos&#8230;&nbsp; Leer m\u00e1s \u00bfQui\u00e9n roba la atenci\u00f3n en tu anuncio? Lo que descubrimos con el eye tracking&#8230;\u00a0 Leer m\u00e1s \u00bfPOR QU\u00c9 RESPIRAR TE HACE MEJOR LIDER? &#8230;\u00a0 Leer m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/pages\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":28,"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/pages\/30\/revisions"}],"predecessor-version":[{"id":166,"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/pages\/30\/revisions\/166"}],"wp:attachment":[{"href":"https:\/\/amanta.com.ec\/blog\/wp-json\/wp\/v2\/media?parent=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}